My Story

SEO, Conversion & Paid Advertising

This story begins in London, it was 1997 and I was 16 years old.

I remember one afternoon going to visit my aunt with the rest of my family, and whilst sitting in her living room I suddenly noticed the house was filled with boxes that looked ready to be sent out for delivery. 

I went on to find out that she had started selling products online with her boyfriend. Checking out their website and asking some questions on how it was built, I instantly became hooked. I couldn’t stop thinking about the possibilities.

I went home that day and instantly started teaching myself web design – photoshop, adobe dreamweaver, books on HTML and messing around with all aspects of the internet. 

Months later my dad received a call from my school telling him I hadn’t been in attendance for the last 3 months. Luckily for me he didn’t kill me, but actually ended up supporting my efforts and I began building websites for small, local businesses.

From there I went on to create one of the first cellphone e-commerce websites in the UK before moving to IPC Media to work on the web team at Loaded Magazine.

In 2002 I went on a group trip to Israel, visiting some family along the way. It was an amazing trip and I just couldn’t face going back to a 9-5 in grey old London. So I took a bag, my laptop and a little cash and moved over to sunny Tel Aviv, knowing I could make a living anywhere that had an internet connection.

I carried on building websites but quickly had customers asking me how they could actually get more users onto their site. This was when I started reading up on SEO and other forms of internet marketing. 

Soon after I landed a job working from Tel Aviv for a London based SEO agency, I was lucky enough to get a solid education providing services for UK companies like Betfair and Totesport before co-founding my own boutique digital marketing agency that focused on international customers and websites.

In 2016 we sold our company, 3 Door Digital to an Israeli based agency called Angora Media Group, they had a need for native English services and I moved in-house there to manage the international SEO department, before becoming the Head of SEO for the entire company. 

I am now CIO at Angora Media Group, with a focus on innovation and strategy across all clients, sales and tech teams. 

If you’re looking for someone to assist you with your web presence –  improving your websites conversion, traffic and sales, then get in touch!

or connect with me on Linkedin